Sustainability Report
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Nothing is everything.

And when we say nothing, we mean nothing. As in zero. Zilch. Nada. See, when we unveiled the Allbirds Flight Plan in 2021, that was a big part of our commitment: cutting our carbon footprint in half by the end of 2025, then reducing it to near zero by 2030.

And not for nothing, we’re on track. 

With a 22% drop in our average product carbon footprint in 2023, we’re closing in on our 2025 Flight Plan goal. This is a game of inches and we’re big on near term, tangible progress. It’s just one small part—okay, big part— of our mission to reverse climate change through better business.

Reverse Climate Change

Through Better Business

But what does “better business” look like? With the sustainability bandwagon getting more and more crowded, it can be tough to know. That’s why we’re laying out our vision in plain English:

  • Establishing a 3 step approach to hold ourselves accountable

  • Outlining priorities to reduce our footprint

  • Committing to concrete changes by 2025

Our Beginnings

The fashion industry dumps 2.1 billion tonnes of carbon dioxide into the atmosphere every year. That's equal to the pollution from 456,707,817 cars in the same timeframe. Why so much? Because our industry loves fossil fuels—to power factories, ship things, and make materials. In other words, most of what we wear is made from plastic, and plastic comes from oil, a fossil fuel.

It wasn’t always this way. In fact, humans really only became obsessed with plastic over the last 80 years. So we asked ourselves, “Would it be better if we went back to making things from natural materials?”

Our Materials

Our Approach

Climate change is a complex topic. Which is why we’re focused on what we can control: driving our emissions to zero. We do this with a data-driven approach, investing in projects, systems, and tools that maximize our potential for positive impact. Today, we have a three-part approach to address our climate impact: we measure our emissions, reduce our footprint, and work to support the removal of carbon emissions from the atmosphere.

Measure

We measure everything that contributes to our carbon footprint, from the factory floor to the lights in HQ.

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Reduce

We are continuously working to reduce our climate impact, driving carbon reductions through work in regenerative agriculture, renewable materials, and responsible energy.

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Remove

While striving for longer-term climate goals, we are also working to support nature-based carbon removal projects that are more closely related to our value chain.

Learn More:

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Our Priorities

We think doing better means doing more than measuring and mitigating our impact. So we’re focused on strategies that will reduce our footprint, with a focus on actions in our value chain.

Regenerative Agriculture

Shifting our farming practices to create healthy soil, effectively removing CO2e from the atmosphere.

Renewable Materials

Replacing virgin petroleum-based materials with natural and recycled ones, and inventing alternatives that don’t yet exist.

Responsible Energy

Using cleaner fuel and electricity, and using less of them to begin with.

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Our Progress

Like we said, reducing our environmental impact has been our priority since day one. Here are just a few notable causes for celebration on our journey to zero emissions.

Our Commitments

We get it—talk is cheap. And lately, it seems like there’s a lot of it, without much action. Which is why we’re focused on 2025 and committing to a five-year to-do list—goals that will let you hold us accountable.

Climate change is so important in large part because it's so connected to everything. Which is why our work expands beyond three pillars of commitment and into the following foundational areas.

Regenerative Agriculture

Shifting how we farm to draw carbon from the atmosphere

Renewable Materials

Replacing virgin petroleum-based materials with natural and recycled ones

Responsible Energy

Using less and cleaner fuel and electricity

Showing Our Work

We know that saving the planet will take more than crossing our fingers and hoping for the best. So here’s how our commitments for 2025 will result in that 50% reduction we’ve been talking about so fondly.

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Better Business, Not Better Buzzwords

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